Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, said it wasn’t just a show of cars, art and culture, but a display of “the passion and strength of the region’s Porsche community”.
“Our third edition of this event was our biggest yet,” he said. “We would like to thank every single event attendee for joining our celebration. In particular, I want to thank every Porsche owner that exhibited their car on-site. We truly appreciate their support and commitment in sharing their ‘dream’ sportscar with our festival audience.”
As well as the third-generation Panamera being unveiled to the public, the 718 Spyder RS and Vision 357 Speedster concept made their regional debuts. The all-electric Mission X hypercar concept, a 911 S/T and a host of cars from the Porsche Museum collection were also on display across the eight festival zones, which included: 60 Years of 911, an Esports Arena, The Pit Lane, The Boulevard, Mission X, Porsche Museum heritage truck, Art Beach and the new Panamera Cube
The skyline around the Dubai Design District had a noticeable addition over the weekend – towering over the event was an inflatable Porsche 911 that was visible from several kilometres away.
The bright red sports car, positioned at the heart of the festival, officially achieved a new Guinness World Record for the ‘largest inflatable vehicle’.
Measuring in at a length of almost 20 metres and more than six metres tall and eight metres wide, the gigantic balloon was based on the shape of the first-generation of the 911, which was in production from 1963 to 1973.
This 3rd edition truly was an experience unlike any other.
Icons of Porsche 2023 was an unforgettable weekend and a testament to how the dream continues to live on in full colour.