The new corporate architecture concept – Destination Porsche – is officially being rolled out all over the world to meet the ever-changing demands of consumer preferences and the rapidly evolving world of automotive retail.
The new concept is characterised by its flexibility, its use of digital media for individualised communication and its emphasis on brand experience and inspiration. A central part of the concept is that dealerships are intended to become a central gathering place for the Porsche community, appealing to current as well as new customers.
New design philosophy – further development of Porsche DNA
The design of future Porsche Centres always reflects Porsche’s heritage and innovation. The exterior aluminum facade creates an inviting and eye-catching atmosphere at the entrance. Meanwhile, the interior design of dynamic racing lanes skillfully reinterpret the unique heritage and roots of Porsche motorsport. Instead of being a static exhibition, the scalability of the modular system enables new Porsche dealership to be altered and expanded in the future.
A flexible world with various themed modules
The customer journey through the dealership runs along various themed flexible modules, such as the Highlight Car, E-Performance and Fitting Lounge. As one of the core values, the "community" concept is incorporated into future Porsche Centres, with a newly created lounge area where customers and fans of the brand can come together.
Digital means redefining customer in-store experience
Destination Porsche also creates a digital world, which brings a seamless experience for customers. The virtual reality application let customers virtually experience their own car configuration. Touch screens make the products and services of the Porsche brand come alive in an interactive way. Tablet-based vehicle acceptance process, E-signature, online payment and other digital approaches are also elevating the customer in-store journey to a new level. The digital solutions build up the individualized connection between customer and Porsche products.