Porsche Brunei, presents a new campaign featuring the all-electric Porsche Taycan. The “Evolve with Taycan” campaign highlights the inspirational power of dreams, also celebrating Brunei Darussalam’s National Day and His Majesty The Sultan of Brunei’s vision for the nation - Wawasan 2035.
“In the beginning, I looked around and could not find quite the car I dreamed of, so I decided to build it myself.” When Ferry Porsche couldn't find the sports car he yearned for, he took on the challenge to build it himself. This pioneering spirit still defines Porsche today, as the brand for those who are driven by dreams.
Inspired by this guiding principle, Porsche Brunei launched the “Evolve with Taycan” campaign to encourage the nation to never stop exploring their dreams. This builds on the “Discovering Dreams” initiative in 2022, which sought to motivate the youth to keep their dreams alive.
The new film features the first all-electric sports car from Porsche, the Taycan, which is produced in a CO2-neutral site in Stuttgart-Zuffenhausen and features a zero-emission powertrain. Elements of dreams, culture and community are united in the film, to deliver an impactful message while showcasing the seamless Taycan customer journey with Porsche Brunei.
The film also links to Wawasan 2035 and the conservation of Brunei’s natural environment, cultural habitat and social harmony to achieve high quality of life. Porsche Brunei hopes to continue to inspire the nation to persevere through challenges and make their dreams a reality in 2023 and beyond.
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