Social engagement and empowerment are two important pillars of the Porsche Sustainability Strategy 2030. Porsche Brunei, represented by QAF Eurokars Sdn Bhd, is staying true to these principles by giving back to the community and environment in celebration of World Environment Day.
The team from Porsche Brunei are coming together to build a community garden for the neighbourhood of Kampong Bolkiah B, a village settlement at the heart of Bandar Seri Begawan, Brunei Darussalam under the “Dream Together” initiative. This kickstarts QAF Eurokars’ 25th anniversary celebrations this year, as the company gives back to the people and environment that it calls home.
“Ecological responsibility and economic success go hand in hand at Porsche,” said Mr Lahiru De Silva, general manager of QAF Eurokars. “The Dream Together initiative emphasizes the pioneering spirit of Porsche, integrated with responsibility towards our environment and society. In 2030, Porsche aims to be CO2 net neutral across the entire value chain and the life cycle of the newly sold vehicles.”
Through this initiative, Porsche Brunei seeks to promote sustainable living within the local community. In planting the community garden together with the people of Kampong Bolkiah, Porsche Brunei aims to foster a sense of responsibility and ownership towards a greener habitat. The community garden is located at the Yayasan Community Centre in the aforementioned village, and doubles as a safe space for the children of the neighborhood to learn, play and socialise. While the garden will help to preserve nature and benefit the environment through carbon sequestration, the planting activity also hopes to foster environmentally-conscious mindsets within the next generation from a young age.
The Dream Together initiative also seeks to contribute to fulfilling Brunei Darussalam’s national vision: Wawasan Brunei 2035. By the year 2035, the Sultanate aims to be recognized around the world for the achievements of its people, high quality of life and a strong economy that is dynamic and sustainable.
The focus for this year’s World Environment Day is “Living Sustainably in Harmony with Nature” with the campaign slogan of “Only One Earth”. Porsche’s sustainability strategy is well-aligned with this, as the sports car manufacturer aims to be CO2 net neutral across the entire value chain and the life cycle of the newly sold vehicles. By the same year, the share of all new Porsche vehicles with an all-electric drive should be more than 80 percent. These targets highlight Porsche’s ambition to be a pioneer of sustainable mobility, as well as its holistic approach towards electromobility. Porsche’s production at its headquarters in Zuffenhausen has been carbon net neutral since 2020, followed by Leipzig at the beginning of 2021.