If you have had the opportunity of visiting our dealership, you will have noticed that there is a small store within our very big store. Occupying the space between the showroom and the delivery area sits our selection of Porsche Driver’s Selection items. From keychains to luggage, and everything in between, the PDS catalogue contains a variety of items that would rival some serious retail brands.
Among the PDS items, there are also co-branded Porsche products. For reasons I will attempt to explain, there exists a significant crossover of Lego and Porsche fans. They have released two previous creations together, and both were sold out within days of their releases. Their third and most recent creation, a 1458 piece vintage 911, recently became available through the PDS catalogue. The Lego 911 can be built in two ways; as a 911 SC Targa, or as a 930 Turbo. As Lego fans ourselves, we were quick to order our own sets of the two brands' most recent collaboration.
Arriving in its’ box, the Lego 911 contained 9 separate bags of pieces and a step-by-step guide interjected with facts and stories about the brand. The 1458 pieces took a total of just over 4 hours to finish building, or about a week's worth of lunch breaks for this writer. The car features working steering, a full interior, Fuchs wheels, a whale tail spoiler, and even a little Lego turbocharger. The finished product made a great photography piece, and it will continue to make a great decoration. However, I could not help but find myself a little disappointed that I was finished with building the thing.
If you are like me and so many others, it can be hard to shut your mind off. Being constantly connected, and having a variety of responsibilities can make it hard to focus on the present. If you are like me, Lego provides the perfect release. The four 1-hour sessions spent building the Lego 911 were therapeutic. For each hour, my entire attention was focussed toward the goal of completing this Lego. Each step along the way resulted in a finished part, and rewarded me with the satisfaction of physically completing something. For each of those hours I was completely disconnected from the distractions that usually keep my mind running, and I was rewarded with tangible progress along the way. The finished product was as beautiful as it was satisfying, and it served as a realization of why this brand partnership makes so much sense.
The calm release felt building the Lego 911 was the same kind of release we feel during a great drive. For those of us with constantly running minds, we seek engaging tasks to focus ourselves on the present. Both Porsche and Lego create products that provide an engaging and rewarding experience. Lego - through building, and Porsche - through driving. Perhaps this explains the crossover of fans between the two brands. Those of us who sought engagement as children built Lego, and we found that experience again in Porsche as adults. We never outgrew Lego, our toys just got larger.
If you are interested in building a Lego 911 for yourself. Please reach out to firstname.lastname@example.org
Written August 2021