“Porsche is more than just a car. Porsche is a promise for a unique brand and product experience and since the first opening in Silverstone in 2008, our Porsche Experience Centres are the best way to get this promise,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Nowhere else in the automotive industry, the soul of our sports cars can be lived that way. I couldn’t be happier that we can now announce the 10th location of its kind in Toronto – the fastest-growing city in North America with an ever-greater community of Porsche fans.”
“Canadians will no longer have to leave the country in order to visit a Porsche Experience Centre,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “Customers and brand enthusiasts will have the chance to experience Porsche with their head, heart, and hands – all in the Greater Toronto Area where around a 500-km radius nearly 100 million people live, offering access within an hour’s flight.”
“Canadians will no longer have to leave the country in order to visit a Porsche Experience Centre,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “Customers and brand enthusiasts will have the chance to experience Porsche with their head, heart, and hands – all in the Greater Toronto Area where around a 500-km radius nearly 100 million people live, offering access within an hour’s flight.”
Open to all fans, visitors of the PEC Toronto will also be able to admire current and historic exhibition vehicles, stop by the café, and browse the Porsche shop. “Being located at the Durham Live entertainment district will offer Porsche enthusiasts a dynamic and complementary mix of excitement, gaming, culture, nightlife, cuisine and adventure which will enhance the overall experience” said Steve Apostolopoulos, Managing Partner and President of Pickering Developments, the owners of the Durham Live district.
Focus on sustainability
Aligned with Porsche’s global commitment to decarbonize the entire value chain of its vehicles, electric vehicle charging infrastructure will be incorporated in the Experience Centre’s plan, extending the brand’s Destination Charging program. Moreover, great emphasis is being placed on using the most environmentally responsible layout for the design, build, and operation. Global design, architecture, engineering and planning firm HOK are designing the building and incorporating innovative technologies focused on sustainability. The company is known for projects such as the 2021 La Guardia Terminal B, the Dali museum in St. Petersburg, Florida, as well as the Porsche Cars North America Atlanta Headquarters.
Porsche Experience Centers are a unique concept in the automotive industry and offer Porsche fans and customers exciting experiences with the sports car brand and its products. There are PECs in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Germany’s Hockenheimring, Franciacorta, Italy, and, since October 2021, in Tokyo.
Focus on sustainability
Aligned with Porsche’s global commitment to decarbonize the entire value chain of its vehicles, electric vehicle charging infrastructure will be incorporated in the Experience Centre’s plan, extending the brand’s Destination Charging program. Moreover, great emphasis is being placed on using the most environmentally responsible layout for the design, build, and operation. Global design, architecture, engineering and planning firm HOK are designing the building and incorporating innovative technologies focused on sustainability. The company is known for projects such as the 2021 La Guardia Terminal B, the Dali museum in St. Petersburg, Florida, as well as the Porsche Cars North America Atlanta Headquarters.
Porsche Experience Centers are a unique concept in the automotive industry and offer Porsche fans and customers exciting experiences with the sports car brand and its products. There are PECs in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Germany’s Hockenheimring, Franciacorta, Italy, and, since October 2021, in Tokyo.