1. What inspired you to join the automotive industry, and why Porsche in particular?
My love for cars started in childhood, fueled by a fascination with motorsports and automotive design. After graduating college, I began my career as a Marketing Assistant for a company that built retirement homes, but I quickly realized I wanted to work in an industry I was passionate about. I took an entry-level role at a car dealership, even though it meant a pay cut, simply to be around cars every day.
Over the years, I grew my career in the automotive industry, eventually spending a rewarding tenure with BMW. However, Porsche has always stood out as a brand that represents the pinnacle of performance, design, and heritage.
Joining Porsche Centre North Toronto is not just a professional achievement but the fulfillment of a lifelong dream to work with a brand that excites and inspires enthusiasts worldwide.
2. Can you share a memorable moment or achievement in your career that you’re especially proud of?
A standout moment in my career occurred shortly after joining Porsche Centre North Toronto in November 2023. At the time, the dealership was performing exceptionally in most areas but faced a deficit in pre-owned sales. This threatened the store’s ability to achieve the prestigious Premier Porsche Dealer award for 2024 and our 5th consecutive win.
As the new Pre-Owned Sales Manager, I was tasked with turning things around under a tight deadline, all while learning Porsche’s systems and adapting to a new environment. Despite the challenges, with the incredible support of our team, we met the pre-owned sales target, ensuring Porsche Centre North Toronto secured its 2024 Premier Porsche Dealer award. That achievement symbolizes teamwork, determination, and my ability to deliver results under pressure.
3. What’s your favourite Porsche model, and why does it resonate with you?
My favourite Porsche model is the 911 Targa, specifically the 1988 Carrera Targa. As a child, my dad purchased a die-cast model of this exact car—black on black on black—from the Franklin Mint catalogue. It was the crown jewel of my collection, not to be played with but admired.
That die-cast Targa sparked my dream of owning a Porsche one day, and it’s still displayed proudly in my home. I plan to restore a real 911 Targa to match that model, as it represents not just a car but a piece of my personal history and connection to Porsche’s timeless design and innovation.
4. How does working with a diverse team enhance the customer experience at Porsche Centre North Toronto?
At Porsche Centre North Toronto, we’re fortunate to have a team with a wide range of backgrounds, experiences, and perspectives. This diversity is invaluable because it allows us to approach every customer interaction in a personalized and thoughtful way.
By learning from one another, we continuously refine our processes and elevate the service we provide. Whether it’s understanding cultural nuances or sharing unique insights, our diverse professional team ensures that every client feels seen, understood, and valued, which is critical in delivering the world-class experience Porsche Centre North Toronto is known for.
5. What’s one thing about Porsche vehicles that you believe most people don’t know but should?
The correct pronunciation of Porsche :)
One fascinating piece of Porsche history is that the iconic 911 nearly didn’t survive the early 1980s. Porsche had planned to replace it with the front-engine, V8-powered 928, even marking the end of 911 production in their plans.
Peter Schutz, then the newly appointed CEO, famously extended the 911’s production line on a chart in the engineering office, drawing the line off the page and onto the wall to signify that the 911 would continue indefinitely. This decision not only saved the 911 but cemented its place as the cornerstone of Porsche’s lineup.
6. What’s your dream road trip destination, and which Porsche would you take for the journey?
My dream road trip would begin with European delivery of a 2025 Porsche 911 GT3 Touring, complete with the optional rear seats for my daughter’s car seat. I’d explore Germany’s autobahns, where I could fully experience the car’s precision engineering and driving experience it’s known for, before heading to the Nürburgring for some tourist laps.
The combination of high-speed stretches, technical driving, and breathtaking scenery would be a once-in-a-lifetime family adventure, perfectly paired with one of Porsche’s most thrilling models.
7. What’s a piece of advice you’d give someone considering their first Porsche purchase?
My best advice for a first-time Porsche buyer is to drive the car as much as possible. Porsches are engineered to be driven and enjoyed throughout all the Canadian seasons—not just parked in a garage.
Take it on road trips, drive it in the winter, find winding backroads in Muskoka, and take it out on a track to experience the car’s full capabilities. Beyond that, take the time to personalize your Porsche to make it truly your own. The memories you’ll create with it are what truly make the ownership experience special.
8. How do you stay motivated and continuously improve in your role as a Porsche Sales Manager?
Staying motivated and improving as a leader is essential not just for my personal growth but for the success of my team. Outside of work, I enjoy lots of family adventures in our new Porsche Taycan and I stay active by working out daily, which helps me clear my mind and maintain a strong mental focus.
I also prioritize continuous learning through books and podcasts, often seeking inspiration from leaders in and outside the automotive industry. Ultimately, my greatest motivation comes from seeing my team succeed and knowing that we’re collectively building an exceptional experience for our clients.
9. What’s your favorite memory of working with a Porsche customer, and why does it stand out?
One of my favorite memories was with a customer who brought in his beloved 911 to sell. Although we negotiated a fair price and agreed on the deal, he struggled to hand over the keys. It was clear how much the car meant to him, not just as a vehicle but as a part of his life story.
In the end, he needed more time, and I respected that. Moments like this highlight the deep emotional connection Porsche owners have with their cars—a connection that’s unmatched by any other brand.
10. Outside of work, what are your passions or hobbies that help you recharge and stay inspired?
Outside of work, fitness is a big part of my life—I work out daily to stay both physically and mentally sharp. I also enjoy cooking and spending quality time with my family, especially with my wife and our baby girl, who’s been a wonderful new addition to our lives.
Snowboarding is another passion of mine, and a few days on the slopes always leave me feeling refreshed. Additionally, I’m an avid motorsports fan and love taking part in track days, which not only recharge me but also deepen my appreciation for the incredible machines I get to work with every day.