Karl fuses technology & lifestyle to create unique engaging content which is consumed on a global scale thanks to social media. He has worked with some of the largest brands in the world.
• Do you consider yourself to be a dreamer?
I do! I think we’re all born dreamers. Do you remember all the wild stuff we used to dream of when we were really young? I remember and I still dream of what I want my future to look like.
• Were you born a dreamer or did you simply become one?
I was definitely born a dreamer like just about everyone I talk to. Listen to any child talk about the things they enjoy or their future they dream for themselves. The differentiator is how we act and what efforts and focus we put forth to actually achieve those dreams. I decided to act on my dream to fuse my enjoyment of technology & my active lifestyle while in university. My dream went from passionate hobby project to creating content full time to earn a living.
• Our brand started because Ferry Porsche dreamed of a sports car that didn’t exist, so he built it himself. What’s your Sports Car? i.e. What’s your dream?
My dream was to pursue happiness through my creative content creation while enjoying as much time as possible with a close family and friends. From a young age, I was introduced to Porsche thanks to my father owning a 911. Maintaining his Porsche was always a hands-on experience with my father in our garage and when I was young I dreamed of owning my own Porsche one day. I just took delivery of my 2021 Porsche 911 GT3. This is one of many dreams come true!
• Can you tell us a bit about your journey? What was the biggest challenge? The biggest help? And what kept driving you till you eventually accomplished your dream?
I initially began creating social media content as a fun creative hobby/outlet over 10 years ago. I never thought it would evolve into what it is today for my brand.
The biggest challenges were creating a career out of something that didn't exist at the time and is currently still very undefined. I had lots of friends and family challenge me on my vision of what I could become and how I could earn a living before I made my first dollar creating content online.
The passion is what keeps driving me forward. I have truly found something that I love to do, that I'm obsessed with and can't wait to keep evolving!
• What’s one piece of advice you would share with dreamers out there?
Follow your passion and put in the work. There is no substitute for hard work. Trust your instincts, stay true to yourself and treat every project like it’s your first.
• What’s one thing a dreamer could do today to bring them closer to achieving their dream?
Start acting on your dreams today, however small or large they are. Momentum adds up and it's easier to push a moving boulder instead of one that's stationary. One day at a time. One task at a time.
• What’s next in your journey?
This is still being defined. Where I am going there is no roadmap or someone who has done what I have done before, so my journey is a work in progress. One thing is for sure, I will continue to pursue a future creating engaging content fusing my passions for technology and lifestyle.