With their new holograph ad currently making headlines, we take a look back at some of the most memorable Porsche print ads over the years.
We live in the age of always-on media. Right now your tablet, TV, magazines, applications, computer, phone, newspaper, kids, significant other, and Porsche are all vying for your attention. It’s hard to say just how many messages we are exposed to everyday—quite possibly a number that has yet to be invented.
So how do you cut through the clutter and the noise of today’s marketing madness with an impactful advertisement?
Keep it simple!
In a world of ever increasing complexity, the best advertising is the simplest. Porsche marketing has been following that mantra for as long as we can remember. (It also doesn’t hurt that their product line lends itself to great marketing).
For the most part, their marketing is clean and concise. Let the product do the talking with a lone image and a strong, impactful headline. It’s a simple recipe that’s worked wonders for years. Here are five of our favourite Porsche ads from over the years.
1) There are no getaway cars.
Come on! This one tells it all. We sell cars that are fast and reliable. So much so that they are in the German police forces regular lineup.
2) Honestly now, did you spend your youth dreaming about a Nissan or Mitsubishi?
An overt dig at the competition. Subtle? No. Fun? Yes. This works because it’s true!
3) If you insist on air conditioning, you can always hit the track and roll down the window at 160 mph.
It’s easy to see how this ad came to be in the marketing boardroom. There was surely some hand wringing about the lack of AC in the RS and how that would play out in the American market. Answer…point it out as a key feature in the advertisements.
4) Nobody’s perfect.
This one is a perfect combination of simplicity and sarcasm. Only Sauber/BMW was able to break Porsche’s perfect winning streak with a 9th place finish back in 1983. Well done Porsche, and a tip of the hat to Sauber/BMW for helping in making this ad possible.
5) Kills bugs fast.
Welcome the 993 Turbo of the 1990s. That photograph makes you feel like you’re moving at 100 mph—and you can almost visualize the instantaneous disintegration of the bugs. (You may need one of our cleaning kits if this happens to you.)
Now, while we’re definitely champions of simplicity, that doesn’t mean we won’t ever explore the boundaries from time to time—and this past week Porsche did just that.
6) The Porsche Hologram
Though not as cheeky and sarcastic as the others on this list, this ad does belong here. Released last week, Porsche’s latest ad is a vision of the future. Blending the physical and traditional world, Porsche created an ad that brings the vehicle to life using a plastic sheet from the magazine, which you fold into a prism. With this you run a a video from 911hologram.com on a tablet and place that prism on top. The result: a Porsche 911 floating in front of your eyes and one impactful message.
These are DEFINITELY not all of the great Porsche ads from over the years. Join the conversation on Facebook and let us know which are your favourites.
Date Posted: April 3, 2016