As part of this long-term initiative to improve the customer experience, Porsche has chosen the Disney Institute to help it refine its new processes. The primary goal: develop the brand's success and ensure that Porsche is known not only for the power and precision they put under the hood, but also for the relationships they build with their customers. After successful pilots in North America, the concept continues to be deployed in more than a dozen countries.
Creating Porsche passion means building a mindset and culture focused on our customers. Every day we try to bring a special touch, "a little something" to the client with whom we speak in order to offer them an exceptional experience.