Canada's first Porsche Experience Centre to open in 2024. The space, near Pickering, Ontario, will boast a race circuit, casino, luxury hotel, and a concert venue. At this moment, Porsche operates ten Experience Centres in the world with only two others being located in North America, one in Atlanta and the other in Los Angeles, this however, will be Porsches very first Canadian Experience Centre.
The 20-acre Porsche Experience Centre, located just east of Toronto, will be situated in the “Durham Live” development, which currently has a casino and has plans to open a 300-plus-room luxury hotel, a concert venue, and nearly 500,000 square feet of retail space. The Porsche Experience Centre itself will feature a two-kilometre driving circuit designed by Tilke Engineering to highlight the technological prowess of our two and four-door sports cars, which will be open to not only Porsche owners, but enthusiasts as well. The centre will be staffed with expert Porsche driving instructors who have various motorsport experiences such as Formula 3, GT racing, and Superbike racing. The staff will oversee a variety of driving modules and programs, and host exhibitions. "Being located at the Durham Live entertainment district will offer Porsche enthusiasts a dynamic and complementary mix of excitement, gaming, culture, nightlife, cuisine and adventure which will enhance the overall experience" said Steve Apostolopoulos, Managing Partner and President of Pickering Developments, the owners of the Durham Live district.
Porsche plans to incorporate electric vehicle charging infrastructure into the Experience Centre to expand on its existing Porsche Destination Charging program. The entire site design and building process will focus on leaving an environmentally responsible footprint, with the aim to incorporate sustainable technologies.
"Porsche is more than just a car. Porsche is a promise for a unique brand and product experience and since the first opening in Silverstone in 2008, our Porsche Experience Centres are the best way to get this promise," says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. "Nowhere else in the automotive industry, the soul of our sports cars can be lived that way. I couldn't be happier that we can now announce the 10th location of its kind in Toronto – the fastest-growing city in North America with an ever-greater community of Porsche fans.” “Canadians will no longer have to leave the country in order to visit a Porsche Experience Centre," said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. "Customers and brand enthusiasts will have the chance to experience Porsche with their head, heart, and hands – all in the Greater Toronto Area where around a 500-km radius nearly 100 million people live, offering access within an hour's flight."
Porsche Experience Centers are a unique concept in the automotive industry and offer Porsche fans and customers exciting experiences with the sports car brand and its products. The Experience Centre is slated to be open for visitors, owners, and enthusiasts in the year 2024.