Porsche managed to top SSI study in three out of four years
Just in case you missed it, Porsche reclaimed its top position in the latest J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study released late last year. This was the third time in four years it attained the top spot, showing that Porsche owners are more often than not the most satisfied new vehicle buyers from both luxury and volume-brand sectors.
This followed two other number one placements in J.D. Power studies, including the 2021 Customer Service Index (CSI) Study and the 2021 Automotive Performance, Execution and Layout (APEAL) Study.
Porsche scored a total of 833 points in the most recent 2021 SSI, adding eight points to the previous 2020 winner’s lead. Porsche also led both 2018 and 2019 SSI studies, setting it apart in the entire automotive industry.
“This is a fantastic response from our growing community of Porsche customers, built on the dedication and creativity of our dealers. To both I have to say a big ‘Thank you!’” said Kjell Gruner, President and CEO of PCNA. “Together with our dealers nationwide, we continue to invest in dealerships as destinations, enhancing our digital retail touchpoints and strengthening the Porsche culture and sense of community among our customer base. I am grateful to see customers feeling ever more at home and well cared for as they select their dream Porsche.”
The SSI Study analyzes the purchasing experience from the perspective of the customer. A total of 35,387 new vehicle owners were surveyed, all of which purchased or leased their vehicles between March and May of 2021.
New owners rated their vehicle’s brands on various aspects of the buying process, with Porsche leading in dealership personnel, the delivery process, and working through the details of the transaction. Porsche also ranked higher than competitors when it came to effectively explaining their vehicles’ features to new customers.
If you want to experience this high level of satisfaction when purchasing your next vehicle, be sure to contact Porsche Centre Vancouver by phone at (604) 736-7911, or visit our showroom at 688 Terminal Ave, Vancouver.
Story credits: Trevor Hofmann
Photo credits: Porsche