From humble beginnings to building a team: Alex's story is one of vision, ambition and dedication.
A dream to create a better future
Alex Streltsov is a dreamer. His story began in Ukraine and Israel. Growing up in war-prone countries sparked his dream to create a better future for himself and his family. Alex’s childhood is also when he first inherited a love for cars from his father and older brother. By the time his family moved to Canada, Alex’s love for cars became an obsession. He would bike to luxury dealerships around Winnipeg, Manitoba to take photos and videos of high-end vehicles. His talent didn’t go unnoticed: He was offered his first job as a dealership photographer when he was just 15 years old. His creative mind helped grow the retailer’s online presence quickly and caught the attention of other luxury dealerships around Canada. It was then that he realized his creativity and knowledge could help other businesses grow in the same way.
“Regardless of what’s happening around you, be passionate about your dream.
Just keep on dreaming.”
Founder of Prolex Media
At the age of 19, Alex took a leap of faith: He founded an agency where creativity and business could join forces and thrive. From humble beginnings, he has now built a powerhouse team of more than a dozen employees across Canada that creates captivating visual content for brands in all different industries. He turned his passion into his career in just a few short years and built a brand that pushes creative limits. Although his journey has not always been easy, Alex strongly believes that “circumstances in life can become a great motivator to dream bigger.” With no financial safety net or backup plan, making his dream into reality was a great risk – but he never gave up on being a dreamer. Although life undoubtedly throws obstacles your way, Alex proves that if you are truly passionate about your dream, you will be able to block out the noise and push through.
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