At DWaaS, Google Analytics is the web-analytics tool of choice. It is the foundation for data-driven marketing in order to derive insights on website (which content performs best, where are the users navigating or bouncing) or campaign performance (which channel performs best) and making data-driven decisions.
Individual goals can be set up within Google Analytics to measure how often users complete specific actions. Find out more about Google Analytics Goals in the next section!
Google Analytics Goals allows you to track specific actions on your website that you want visitors to take, and provide valuable data to help you improve your website's effectiveness.
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If you are interested in learning more about Google Analytics, follow the links below for more information.