We build integrated Websites and enable Dealers to use them as their own
DWaas is a website framework that allows our dealers to fully manage their own website and which integrates with the existing digital ecosystem of Porsche.
Your Benefits
Continuous product development
We are continuously improving our product and add more features to DWaaS every two weeks. We also offer our dealers the chance to request missing features.
Easy content maintenance
If desired, dealers can maintain their websites without any agency support, so individual needs can be incorporated at any time. We offer a what you see is what you get (WYSIWYG) editor to allow for easy maintenance - even without any previous experience with CMS. Of course, we also enable collaboration with local agencies.
Central Content as a Service
We want to make our editors life as easy as possible. Therefore we will provide central content such as emotional brand stories that can be easily pulled by the dealers if desired.
Powerful and modern Website
Stand out online with a professional dealer website. Choose from a huge variety of modern modules to share your local events, post company news, or announce a product release. DWaaS also comes with integrated features and useful guides that help maximize prominence among search results.
Full Journey Analytics
We have implemented the new Porsche Data Layer into DWaaS. In doing so, we gather high quality first party data and and enable tracking of the entire customer journey with consistent information across all digital touchpoints. Of course, we provide the data in Google Analytics Dashboards for each dealer.
Ecosystem Integrations Built-in
One of the major advantages of DWaaS is the deep integration into the Porsche ecosystem. Part of the roadmap is an interface with C@P, integration of Porsche Finder inventory, and Service Booking via My Porsche.
Fast support by our Service Desk
Even though we take great care when developing our product, things can still go wrong sometimes. But of course we do not let you down with any issues you might encounter. Our Service Desk and experts are there to help you.
Consistent user experience
Working closely together with e. g. porsche.com, My Porsche, Porsche Finder, and the Car Configurator, we can ensure a consistent appearance across our digital products. Or in other words: DWaaS looks and feels like Porsche. So there is no need to worry about CI compliance anymore.
