Porsche Retail Group is excited to announce the opening of our second Porsche NOW pop-up store in the UK, this time setting up in the iconic Strand in Central London. The store will open its doors to the public on 1st October 2024 and will run until 24th October 2024, giving fans and automotive enthusiasts a unique opportunity to immerse themselves in the Porsche brand for a limited time.
Building on the success of last year's debut at Battersea Power Station, the Strand location promises to deliver a similarly unforgettable experience, providing visitors with the chance to explore Porsche's history and take a glimpse into its future. The Porsche NOW pop-up stores are part of a global retail concept designed to bring the essence of the Porsche brand to urban centres around the world. Developed with the goal of offering a journey into the world of Porsche, the concept aims to engage visitors in a more intimate and interactive way than traditional showrooms. Inspired by the first-ever Porsche NOW pop-up in the UK in Battersea, the new store on the Strand will feature cutting-edge designs, interactive displays and exclusive merchandise. Attendees will have the opportunity to explore Porsche's latest models, experience customisation options and take part in unique digital experiences. The space has been created to reflect Porsche’s vision for the future while honouring its iconic heritage, bringing the brand closer to customers in a relaxed and modern setting.
The Porsche NOW Strand pop-up will also host several special events and activations throughout its stay. Guests are encouraged to keep up with the latest happenings through Porsche NOW’s dedicated Instagram channel, where exclusive behind-the-scenes content, event announcements, and surprise reveals will be shared regularly, so make sure to follow us at @porschenowthestrand.
Make sure to visit Porsche NOW on the Strand from 1st October to 24th October 2024 for this exclusive and exciting experience.