As the first Destination Porsche Centre in the UK, Porsche Centre Reading is proud to have created an inviting and emotive atmosphere which immerses the visitor into the brand experience.

A large glass window partition provides a view from the showroom into the workshop and allows the Aftersales area to become part of the showroom; similar to an ‘open kitchen concept’ in a restaurant. The Service department has been expanded with the addition of six new ramps in a workshop extension, bringing the total to 18, which increases capacity notably for Porsche Classic projects.

Two Direct Dialogue Bays are provided, designed to allow a 1:1 walkaround of a car guided by the technician. In this way, customers can be briefed on the condition of brake pads, wheels and tyres, bodywork, and receive a diagnostic check which helps prepare a scope of work ahead of any repairs being undertaken.

One bay is now supported by a Fast Lane facility that uses bodywork cameras and automatic tyre tread analysis technology that extends the capability to assess a car’s condition on arrival.

The Reading showroom has more than doubled in area to over 2,000 m2. This allows up to 31 Porsche cars to be showcased, including Porsche Approved Pre-Owned examples. Meanwhile the number of staff has risen bringing the total up to 58 both front of house.