A moment to remember, a team to be proud of, and a future full of excitement.
We’re thrilled, and honestly a little emotional, to share some incredible news with you all: Porsche Centre South Lakes has been awarded Centre of the Year 2024! This is the highest honour a Porsche Centre can receive in the UK, and we’re over the moon.
The award was announced at the Porsche Cars Great Britain 2025 Centre Management Conference, held in London. These events are always memorable, but this one will stick with us for a very long time.
A Win for the Whole Team
Centre of the Year isn’t just about high performance, it’s about consistency, passion, teamwork, and the ability to deliver an exceptional customer experience time and time again.
From the moment a customer walks through our doors or picks up the phone, we want them to feel the difference, that they’re not just visiting any dealership, but a Centre where people genuinely care. Winning this award confirms what we already knew: our people make all the difference.
Behind this achievement is a tight-knit, hardworking, passionate team. Whether it’s our sales executives helping you find your dream Porsche, our aftersales team keeping your car in peak condition, our hosts making the customers feel welcomed, or the marketing, admin and management teams working behind the scenes, every single person has played a part in this win.
We couldn’t be prouder of the way our team continues to raise the bar, stay driven, and support one another. This award is a celebration of all that hard work, and it belongs to every person here.
Inspiration at Every Turn
The conference itself was a brilliant experience. Held in the heart of London, it brought together Porsche Centres from across the UK to reflect on the past year and look ahead to the future.
We had the chance to hear from Will Greenwood, former England rugby star, and Ben Fennell, respected business leader and author. They delivered a talk that really resonated – covering everything from high-performance team dynamics to inclusive leadership and long-term growth. It wasn’t just inspiring, it was grounding. It reminded us that even the strongest teams are built on trust, diversity, and shared goals.
There were also some exciting reveals. We were treated to a sneak peek of what’s coming soon in the Porsche lineup, and all we’ll say is… get ready. From electrification to design innovation, the future of Porsche is more thrilling than ever. We’ll be sharing more soon, but trust us, it’ll be worth the wait.
Milestones Worth Celebrating
2024 isn’t just about winning Centre of the Year, it’s a year full of milestones for us.
That summer, our Centre Principal Simon Parker celebrates 20 years with the Porsche brand. Simon has been a driving force behind everything we’ve achieved. His leadership is steady, thoughtful, and passionate, and he continues to inspire the team every single day.
His journey mirrors the legacy of our Centre itself. What began as a dream with Jim Parker, was carefully built on by Ian Parker, and is now flourishing under Simon’s guidance. The Parker family’s values of integrity, commitment, and excellence continue to shape the way we do business.
And looking ahead, we have another huge moment on the horizon – in 2027, we’ll celebrate 70 years with Porsche. That’s 70 years of being part of this extraordinary brand, of serving our community, and of growing as a proudly independent, single-site, family-run business. Not many can say that, and we’re incredibly proud to be one of them.
A Heartfelt Thank You
A huge thank you to Krishan and the Porsche Cars Great Britain team for putting together such an inspiring and well-run conference. It was a real pleasure to connect with our colleagues from across the country, to share ideas, stories, and successes from 2024. There’s a real sense of unity across the network, and we’re proud to be a part of it.
And of course, we want to say the biggest thank you to our customers. Whether you’re new to Porsche or have been with us for years, your continued support means the world to us. You’re the reason we do what we do, and this award is as much yours as it is ours.
Your trust, your passion for the brand, and your belief in our Centre have driven us forward every single day. And as we look to the road ahead, we promise to keep delivering the experience you deserve, exciting, personal, and always exceptional.
Here’s to What Comes Next
This award is a proud moment, but it’s not the finish line. It’s fuel for what’s next. As we continue to grow and innovate, we remain focused on one simple idea: delivering a Porsche experience that’s as unforgettable as the cars themselves.
From all of us at Porsche Centre South Lakes, thank you for being part of our journey. Here’s to the road ahead.
Together, we drive the future.