Porsche Reports Lower Deliveries in 2025 Amid Strategic Shift and Electrification Push
Dr. Ing. h.c. F. Porsche AG delivered 279,449 vehicles worldwide in 2025, reflecting a 10 per cent decline compared with 310,718 units in the previous year. Despite the decrease, the Stuttgart-based sports car manufacturer says the result aligns with internal expectations, as the company continues to prioritise a value-oriented sales strategy over pure volume growth.
According to Matthias Becker, Member of the Executive Board for Sales and Marketing, several factors contributed to the lower delivery figures. These included supply gaps affecting the 718 and Macan combustion-engined models, ongoing weaker demand for high-end products in China, and Porsche’s deliberate supply management approach.
“After several record years, our deliveries in 2025 were below the previous year’s level,” Becker said. “This development is in line with our expectations and reflects both market conditions and our strategic focus on value rather than volume.”
While overall deliveries declined, Porsche continued to generate strong interest with new and updated models. Becker highlighted customer enthusiasm for vehicles such as the 911 Turbo S, which debuted with the brand’s new T-Hybrid drive system. The launch of the Cayenne Electric toward the end of 2025 also received a positive response, underlining demand for high-performance electric SUVs within the Porsche lineup.
The past year marked a significant phase of repositioning for Porsche, as the company made forward-looking decisions around its product portfolio and drivetrain strategy. The 2025 delivery mix illustrates Porsche’s commitment to offering a broad range of powertrains tailored to global customer preferences, spanning combustion engines, plug-in hybrids and fully electric vehicles.
Electrified models accounted for 34.4 per cent of Porsche’s global deliveries in 2025, an increase of 7.4 percentage points year-on-year. Fully electric vehicles represented 22.2 per cent of total deliveries, while plug-in hybrids accounted for 12.1 per cent. This placed Porsche at the upper end of its stated target range of 20 to 22 per cent fully electric vehicle share for the year.
Europe led the transition, with electrified vehicles making up 57.9 per cent of deliveries for the first time—surpassing combustion-engined models. Fully electric vehicles represented roughly one in three cars delivered in the region. Plug-in hybrid variants were particularly dominant among the Panamera and Cayenne model lines.
At the same time, Porsche’s combustion-engined and hybrid offerings continued to perform strongly. The 911 range, including T-Hybrid variants, set a new benchmark with 51,583 deliveries worldwide. The 911 also recorded a one per cent increase year-on-year, marking another delivery record for the iconic sports car.
The Macan emerged as Porsche’s best-selling model in 2025, with 84,328 deliveries. Meanwhile, deliveries of the 718 Boxster and 718 Cayman fell by 21 per cent to 18,612 units as the model line approached the end of its production cycle, which concluded in October 2025.
Overall, Porsche’s 2025 results reflect a year of transition—balancing short-term delivery pressures with long-term strategic shifts toward electrification, product innovation and sustainable profitability.
*All amounts are individually rounded to the nearest cent; this may result in minor discrepancies when summed.
This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.
These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.
This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.*
Dr. Ing. h.c. F. Porsche AG delivered 279,449 vehicles worldwide in 2025, reflecting a 10 per cent decline compared with 310,718 units in the previous year. Despite the decrease, the Stuttgart-based sports car manufacturer says the result aligns with internal expectations, as the company continues to prioritise a value-oriented sales strategy over pure volume growth.
According to Matthias Becker, Member of the Executive Board for Sales and Marketing, several factors contributed to the lower delivery figures. These included supply gaps affecting the 718 and Macan combustion-engined models, ongoing weaker demand for high-end products in China, and Porsche’s deliberate supply management approach.
“After several record years, our deliveries in 2025 were below the previous year’s level,” Becker said. “This development is in line with our expectations and reflects both market conditions and our strategic focus on value rather than volume.”
While overall deliveries declined, Porsche continued to generate strong interest with new and updated models. Becker highlighted customer enthusiasm for vehicles such as the 911 Turbo S, which debuted with the brand’s new T-Hybrid drive system. The launch of the Cayenne Electric toward the end of 2025 also received a positive response, underlining demand for high-performance electric SUVs within the Porsche lineup.
The past year marked a significant phase of repositioning for Porsche, as the company made forward-looking decisions around its product portfolio and drivetrain strategy. The 2025 delivery mix illustrates Porsche’s commitment to offering a broad range of powertrains tailored to global customer preferences, spanning combustion engines, plug-in hybrids and fully electric vehicles.
Electrified models accounted for 34.4 per cent of Porsche’s global deliveries in 2025, an increase of 7.4 percentage points year-on-year. Fully electric vehicles represented 22.2 per cent of total deliveries, while plug-in hybrids accounted for 12.1 per cent. This placed Porsche at the upper end of its stated target range of 20 to 22 per cent fully electric vehicle share for the year.
Europe led the transition, with electrified vehicles making up 57.9 per cent of deliveries for the first time—surpassing combustion-engined models. Fully electric vehicles represented roughly one in three cars delivered in the region. Plug-in hybrid variants were particularly dominant among the Panamera and Cayenne model lines.
At the same time, Porsche’s combustion-engined and hybrid offerings continued to perform strongly. The 911 range, including T-Hybrid variants, set a new benchmark with 51,583 deliveries worldwide. The 911 also recorded a one per cent increase year-on-year, marking another delivery record for the iconic sports car.
The Macan emerged as Porsche’s best-selling model in 2025, with 84,328 deliveries. Meanwhile, deliveries of the 718 Boxster and 718 Cayman fell by 21 per cent to 18,612 units as the model line approached the end of its production cycle, which concluded in October 2025.
Overall, Porsche’s 2025 results reflect a year of transition—balancing short-term delivery pressures with long-term strategic shifts toward electrification, product innovation and sustainable profitability.
*All amounts are individually rounded to the nearest cent; this may result in minor discrepancies when summed.
This press release contains forward-looking statements and information on the currently expected business development of Porsche AG. These statements are subject to risks and uncertainties. They are based on assumptions about the development of economic, political and legal conditions in individual countries, economic regions and markets, in particular for the automotive industry, which we have made based on the information available to us and which we consider to be realistic at the time of publication. If any of these or other risks materialise, or if the assumptions underlying these statements prove incorrect, the actual results could be significantly different from those expressed or implied by such statements. Forward-looking statements in this presentation are based solely on the information pertaining on the day of publication.
These forward-looking statements will not be updated later. Such statements are valid on the day of publication and may be overtaken by later events.
This information does not constitute an offer to exchange or sell or offer to exchange or purchase securities.*