Porsche Centre Kuwait, Behbehani Motors Company, was awarded the prestigious Marketing Innovation Award for 2020 for its highly emotive and engaging Taycan campaign which asks prominent Kuwaitis, why do our souls connect? The accolade, organized by Porsche Middle East and Africa, the brand’s regional office supporting a total of 18 countries, was announced during a recent conference.
Winning for the second time since 2017, Porsche Centre Kuwait had developed the best campaign for 2020 which used the hashtag #ThatsWhyOurSoulsConnect. The campaign was all about passion and striving in one’s own field of work.
It featured five videos of an artist, a horseback rider, a racing driver, a swimmer and a fitness professional to bring out the passion that has lifted them to their respective heights and how that influences every other part of their day and ultimately relates to their love of a sustainable future that the new Taycan can deliver.
The videos show how five Kuwaiti talents comprising Yahya Jeragh, custom woodworking artist, Louay Bahman, automotive enthusiast, Yara Al-Hunaidi, equestrian champion, Abdullah Al-Askari, sports and fitness entrepreneur and swimming champion, Zain Alabdeen Qali, connect their respective skills and talents to the Porsche Taycan and everything it embodies.
The full five videos can be found here: Yahya Jeragh, Louay Bahman, Yara Al-Hunaidi, Abdullah Al-Askari, Zain Alabdeen Qali.
The #WhyOurSoulsConnect campaign was judged based on the creativity of the content, innovation in the experiential marketing strategy, effectiveness of the campaign in enhancing public awareness, its contribution in increasing brand equity, in addition to efficiency and quality.
Discover the videos on Porsche Centre Kuwait’s Instagram and Facebook handles.