It’s not very often that 20-year-olds change the world. At the very least, the Cayenne has managed to turn the Porsche world upside down. The sports car manufacturer had high hopes for the “third Porsche” – after the Boxster and 911 (type 996) – when it launched in 2002. The Cayenne was designed to tap into new markets and thus secure the company’s future over the long term.
Twenty years later, we now know that the Cayenne far exceeded these high expectations. The Porsche SUV helped shape the segment of ultra-sporty off-roaders that was still young at the time, and its impressive success has opened up new options for the market itself. This year also marks the roll out of the first locally assembled Cayenne outside of Europe at the Porsche assembly facility in Kulim, Kedah.
The Cayenne has proven itself to be a family-friendly travel vehicle, robust off-roader, and spacious sports car. And it can do so much more. The sky’s the limit. See for yourself!
Twenty years later, we now know that the Cayenne far exceeded these high expectations. The Porsche SUV helped shape the segment of ultra-sporty off-roaders that was still young at the time, and its impressive success has opened up new options for the market itself. This year also marks the roll out of the first locally assembled Cayenne outside of Europe at the Porsche assembly facility in Kulim, Kedah.
The Cayenne has proven itself to be a family-friendly travel vehicle, robust off-roader, and spacious sports car. And it can do so much more. The sky’s the limit. See for yourself!
Find out more about the Cayenne at the nearest Porsche Centre:
