"Join the Porsche Ride" is a social initiative launched by Porsche, in which Porsche visits various destinations on five continents worldwide. Its focus is on taking social responsibility and establishing educational and support programmes that are geared to local needs – all using the all-electric Taycan as an ambassador and driving force. The first stop of the "Join the Porsche Ride" campaign in 2022 was the Porsche location in Leipzig. This was followed by stopovers in Switzerland, France, South Africa, China, Brazil and now, Malaysia.
The Taycan will continue its around-the-world trip in 2025. With new stops, but always the same goal in mind: ‘We empower people’.