Porsche celebrates a success story
In 1948, Ferry Porsche realised his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and laid the foundation for an exemplary success story, for the Porsche legend.
“75 years of Porsche stand for pioneering spirit, passion and dreams. We are celebrating together with people who are inspired by dreams,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. The celebrations kick off with the special exhibition ‘Driven by Dreams. 75 years of Porsche sports cars’, which opens on 27 January in the ‘DRIVE. Volkswagen Group Forum’ in Berlin and will run until 10 September 2023. Visitors will have the opportunity to immerse themselves in the visions and ventures of Porsche's success story and to make a record of their own dreams and values using a digital module.
‘Driven by Dreams’ defines the essence of the brand. Furthermore, the slogan reflects the approach with which the people behind Porsche work every day to fulfil the dreams of customers around the globe. “We are proud of our heritage. It is the foundation for a successful future. We associate our heritage with innovation and progress – and continually add extraordinary new moments to the unique Porsche story,” explains Blume.
A look back at the conceptual journey to the future
The Porsche Vision 357 – a homage to the 356 – is a prime example of this and can be seen for the first time in Berlin. With it, the Style Porsche team brings monolithic design into the present and shows possible implementations of a future design philosophy: a striking example is the consistent enhancement of the light signature, which is both progressive and visionary in the way it points towards the future. The fundamental concept is reflective of the interplay between tradition and innovation: what might Ferry Porsche’s dream of a sports car look like today?
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Sixty years of the 911 and 100 years of Le Mans
There are also two other big anniversaries to celebrate in the ‘75 years of Porsche Sports Cars’ jubilee year: 60 years of the 911 and 100 years of the 24 Hours of Le Mans. Ever since its presentation at the International Motor Show (IAA) in September 1963, the 911 has dazzled, and with its iconic design and incomparable driving experience, it has embedded itself in the collective memory of sports car fans around the world. The organisers of the most renowned endurance race in the world also have reason to celebrate: on 10 and 11 June, they will mark the centenary of the 24 Hours of Le Mans on the Sarthe. Every sports car manufacturer dreams of success at the Circuit des 24 Heures du Mans, and Porsche has a particularly close relationship with the French endurance classic: the brand is the most successful at Le Mans, as well as being the only participant to have been represented at the 24-hour race without interruption since 1951. During this time, the company has racked up 110 class and 19 overall victories.
Porsche Centres in Malaysia
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