Drive Defines Her

Porsche Cars Canada has launched a series of profiles on female entrepreneurs who share the same pioneering spirit as Ferry Porsche; unable to find the product they were looking for, much like our company’s founder, they decided to build it themselves.

‘Drive Defines Her’ aims to inspire future generations with more tales of hope, ambition and success against the odds.

 

Eliana Akl - Founder of Rox-OutEliana is an expert in major brand activations and event organization at the international level. Her company, Rox-Out, contributes to the production and realization of events for prestigious clients like Porsche, VW, Coca-Cola, and L’Oréal. Among her most notable achievements is activations for the famous Italian designer Giorgio Armani during Milan Fashion Week. She has always been guided by the same conviction: creating memorable brand experiences by tapping into human potential and generating emotions by creating memories. Instagram : @_roxout_ LinkedIn : Rox-Out, Eliana Akl
Close up from the Porsche crest placed on a wheel

Eliana's photo session