When Porsche unveiled the Cayenne more than twenty years ago, the world discovered that an SUV could be both refined and incredibly powerful. A pioneer among luxury sport vehicles, it marked a decisive turning point in the brand’s history. Today, as part of the Porsche Classic Restoration Competition 2025, Porsche Centre Québec has chosen to pay tribute to this emblematic model by pushing the boundaries of imagination: restoring a 2004 first-generation Cayenne Turbo and reinventing it as a true expedition machine.
This project goes beyond mere restoration. Transformed, elevated, and put to the test in a cinematic short film, this Cayenne has become far more than a revisited classic. It embodies a complete adventure, where Porsche engineering meets the spirit of exploration and the unique lifestyle that define the brand. Far from being confined to asphalt, it dives into the wild, a reminder that the Cayenne has always been designed to go beyond the road.
The project was nothing short of ambitious: restore a first-generation Cayenne Turbo and reinvent it for adventure, while remaining true to Porsche DNA. Every decision was guided by this essential duality, raw performance inherited from the track, balanced with the refined aesthetics that define the brand’s icons. Expert Carrossier Rive-Sud revitalized the bodywork with strength and precision, giving it a second life. Dakins Design then envisioned a livery inspired by Porsche Classic heritage, rally culture, and expedition spirit, bold and immediately recognizable—brought to life with flawless execution by Unik Wrap & Pare Pierre.
The result is striking: an athletic, muscular silhouette resting on oversized tires, equipped with auxiliary rally lights, a functional roof rack, and distinctive graphics asserting its new purpose. This Cayenne does not merely recall its heritage, it embodies a new identity, ready to face the unknown and carve its own path far beyond the beaten track.
The result is striking: an athletic, muscular silhouette resting on oversized tires, equipped with auxiliary rally lights, a functional roof rack, and distinctive graphics asserting its new purpose. This Cayenne does not merely recall its heritage, it embodies a new identity, ready to face the unknown and carve its own path far beyond the beaten track.
But restoration alone wasn’t enough. From this conviction came the idea to create a cinematic short film: Beyond the Roads. More than a technical showcase, it tells a true adventure, the story of a Cayenne leaving asphalt behind to take on mountains, rocks, and the most demanding forest trails.
Filmed in iconic Québec outdoor locations, the Phoenix mtn cAbin and Montagne Berryman in Sainte-Brigitte-de-Laval, the setting itself became a character in the story. Both wild and majestic, these landscapes offered the perfect stage to illustrate Porsche’s relentless pursuit of challenge. The Cayenne’s ascent takes the shape of an epic journey, paced by intense action sequences, high-speed passages through dense forests, natural obstacle crossings, and contemplative pauses where nature asserts its dominance.
More than a film, Beyond the Roads is conceived as a sensory experience, dust, light, and the thunderous roar of the V8 merging with the wilderness to bring to life the unique story of a classic Cayenne reborn as an expedition companion.
Filmed in iconic Québec outdoor locations, the Phoenix mtn cAbin and Montagne Berryman in Sainte-Brigitte-de-Laval, the setting itself became a character in the story. Both wild and majestic, these landscapes offered the perfect stage to illustrate Porsche’s relentless pursuit of challenge. The Cayenne’s ascent takes the shape of an epic journey, paced by intense action sequences, high-speed passages through dense forests, natural obstacle crossings, and contemplative pauses where nature asserts its dominance.
More than a film, Beyond the Roads is conceived as a sensory experience, dust, light, and the thunderous roar of the V8 merging with the wilderness to bring to life the unique story of a classic Cayenne reborn as an expedition companion.
The Porsche universe is not expressed solely through engineering, but also through a lifestyle. On the set of Beyond the Roads, every detail was carefully curated to reflect this holistic identity. The team highlighted select pieces from Porsche collections: timeless apparel embodying the brand’s elegance, paired with modern garments from the Ahead line designed for adventure and the outdoors. A Porsche Design timepiece, worn on screen, reinforced this identity, reminding us that Porsche DNA extends into even the most refined accessories.
In the film’s conclusion, the restored Cayenne is joined by a pre-owned 2025 Cayenne GTS, symbolizing continuity between heritage and modernity. The scene embodies a symbolic handover between two generations: one, the pioneer, reimagined for expedition; the other, contemporary, affirming the Cayenne’s enduring sophistication and strength.
Porsche e-bikes also come into action, underscoring that exploration does not stop when the road ends, it continues on the trails. Finally, a recent stock Cayenne Coupé served as the support vehicle and camera car, fearlessly handling rough terrain and further proving the versatility of the entire lineup.
Thus, this project is not limited to a restoration film, it embodies the Porsche experience as a whole: a balance of performance, style, and lifestyle.
In the film’s conclusion, the restored Cayenne is joined by a pre-owned 2025 Cayenne GTS, symbolizing continuity between heritage and modernity. The scene embodies a symbolic handover between two generations: one, the pioneer, reimagined for expedition; the other, contemporary, affirming the Cayenne’s enduring sophistication and strength.
Porsche e-bikes also come into action, underscoring that exploration does not stop when the road ends, it continues on the trails. Finally, a recent stock Cayenne Coupé served as the support vehicle and camera car, fearlessly handling rough terrain and further proving the versatility of the entire lineup.
Thus, this project is not limited to a restoration film, it embodies the Porsche experience as a whole: a balance of performance, style, and lifestyle.
Behind the lens, videographers and photographers immortalized each stage of this transformation, capturing both the mechanical precision and the raw emotion of the adventure. At the wheel, Porsche Centre Québec’s team brought the vision to life, orchestrating every detail of the shoot with the rigor of a cinematic production. Nothing was left to chance: from camera angles to trajectories, each sequence was designed to magnify the Cayenne and highlight its off-road capabilities.
Coordination between the driver, assistant director, and camera crew proved essential to transform what could have been a mere technical exercise into a full sensory experience. In this perfectly choreographed ballet, the dust kicked up by the wheels, beams of light piercing through trees, and the resonant growl of the V8 merged into a unique symphony of motion and sound.
This teamwork elevated the project beyond documenting a restoration, it became a living narrative, where the Cayenne takes its place as the hero of a story both human and mechanical, amplified by the art of cinema.
Coordination between the driver, assistant director, and camera crew proved essential to transform what could have been a mere technical exercise into a full sensory experience. In this perfectly choreographed ballet, the dust kicked up by the wheels, beams of light piercing through trees, and the resonant growl of the V8 merged into a unique symphony of motion and sound.
This teamwork elevated the project beyond documenting a restoration, it became a living narrative, where the Cayenne takes its place as the hero of a story both human and mechanical, amplified by the art of cinema.
Above all, this project is a story of teamwork. From service to parts, from technicians to directors, and including the marketing and sales teams, every member contributed passion and expertise to this collective adventure. Each person left their mark, small or large, on the transformation. Together, they revived a Cayenne, not as a relic of the past, but as a living ambassador of what Porsche does best: pushing boundaries, time and again.
Beyond the Roads is not just a short film, it is a declaration. It is the story of a Cayenne proving that the road is never the final destination, but always the beginning. A film that embodies Porsche’s philosophy: exploration does not stop where asphalt ends, it carries further, toward new horizons.
Through this project, Porsche Centre Québec has reminded us that every Porsche is more than a vehicle: it is a promise of adventure, innovation, and excellence. And this restored Cayenne now stands as living proof.
Beyond the Roads is not just a short film, it is a declaration. It is the story of a Cayenne proving that the road is never the final destination, but always the beginning. A film that embodies Porsche’s philosophy: exploration does not stop where asphalt ends, it carries further, toward new horizons.
Through this project, Porsche Centre Québec has reminded us that every Porsche is more than a vehicle: it is a promise of adventure, innovation, and excellence. And this restored Cayenne now stands as living proof.
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