As the subsidiary’s next President and CEO, Mr. Cappella brings extensive automotive business management experience to lead Porsche’s continued growth in Canada. He comes back to his home country following a period of three years as Vice President, Area East, for Porsche Cars North America, Inc. (PCNA). He joined the brand in 2011 as Director of Network Development at Porsche Cars Canada, Ltd. and then became Managing Director of Porsche Centre North Toronto in 2016.
Cappella’s automotive career started in 1999 where he progressed through various sales, marketing and management positions in the Canadian luxury automotive market prior to joining Porsche. He holds a Bachelor of Business Administration and a Master of Business Administration degree from York University. Cappella also studied Automotive Dealership Management at the Automotive Business School of Canada.
About Porsche Cars Canada, Ltd.
Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman, Taycan, Panamera, as well as Cayenne and Macan. Headquartered in Toronto, Ontario, since 2017, PCL employs a team of more than 60 in sales, aftersales, finance, marketing, retail development, and public relations. They, in turn, work to provide Porsche customers with a best-in-class experience in keeping with the brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. In 2019, a Parts Distribution Centre opened its doors in Mississauga to service the countrywide network of 21 Porsche Centres. PCL is the dedicated subsidiary of Porsche AG, headquartered in Stuttgart, Germany. In 2021, Porsche delivered 9,141 units in Canada, marking its best-ever sales year.
