"The upcoming opening of the Porsche Experience Centre Toronto marks an important milestone for the brand here," said Trevor Arthur, President & CEO, Porsche Cars Canada, Ltd. “We are delighted to be able to share the excitement with our fans by providing them with an ability to experience this exceptional facility, which will be the first for a carmaker in Canada and will create some 65 local jobs.”
The two-kilometre driver development handling circuit incorporates several elements inspired by iconic racetrack sections such as Laguna Seca’s corkscrew, Nürburgring’s Carousel, and the Porsche Curves from Le Mans. The handling circuit, dynamics area, low-friction handling circuit, and low-friction drift circle are four instructor-led driving modules designed to demonstrate the engineering and capabilities of Porsche models.
A broad selection of the brand’s latest two- to four-door sports cars is proposed, with demo laps starting from $140, while 90-minute experiences partnered with a Porsche instructor begin at $850. Moreover, Porsche Driving Experiences for groups are available and can be customized to the number of participants.
Designed with an eye toward sustainability, the main building is equipped with geothermal heating and cooling. Additionally, photovoltaic roof panels will provide renewable energy for approximately 20% of the building’s overall electricity consumption.
The Porsche Experience Centre Toronto is the first of its kind to feature an urban concept with a conscious effort to provide flexible space options. On the main level, visitors will be able to enjoy an artisanal coffee and indulge in culinary creations at the Carrera Café or visit the Porsche Lifestyle Shop featuring a selection of apparel, accessories, model cars, and lifestyle products. In addition, guests can find a lab with five cutting-edge simulators. Behind the wheel of a virtual Porsche, they can race against themselves or someone else on racetracks from around the world. The lower level is the gateway to the driving modules (or circuit), while the upper floor incorporates meeting rooms to accommodate groups.
Complimentary experience for eligible new Porsche vehicles delivered in Canada
Eligible new Porsche vehicles delivered in Canada will receive an invitation for a 90-minute session at the upcoming Porsche Experience Centre Toronto. Among the features of this complimentary session, each qualifying customer will have the opportunity to experience a model equivalent to their purchased unit with a Porsche-certified driving coach. The benefit is valid for vehicles delivered after January 1, 2025, and can be claimed up to two years following the invitation.
Another offer to customers of new Porsche models sold in Canada will be the possibility of taking delivery of their new sports car at the Porsche Experience Centre Toronto. This added-cost benefit and its specifics will be made available later this year.
The PEC Toronto will be a one-of-a-kind facility that is set to delight customers, business partners, and brand enthusiasts alike and celebrate every aspect of the brand.
Please visit https://porscheexperience.ca/centre for more information about the Porsche Experience Centre Toronto. The booking portal will soon be available to reserve sessions starting in June.
