“When you rethink the function of something, the form sometimes emerges as if by itself” – this was how F.A. Porsche described what still drives the engineers and designers at Porsche Design today. In 1972, he founded Porsche Design with his brother Hans-Peter. The designer of the Porsche 911 envisioned a company that would carry the principles and spirit of Porsche beyond the boundaries of the automobile. Porsche Design has long since become an internationally renowned premium lifestyle brand, known for functional and durable products with a purist aesthetic.
Exclusive special edition: a modern take on a design classic
The 911 Edition 50Y Porsche Design is a limited run of 750 cars with numerous features inspired by the iconic designs of F.A. Porsche. In addition to the all-black exterior, the nods to the past include the classic checked Sport-Tex seat centre panels and the red second hand of the Porsche Design Sub-second clock in the Sport Chrono Package, which comes as standard.
The special edition is based on the 2022 911 Targa 4 GTS and can be ordered now from $217,200. The anniversary model will arrive in Canada in the second half of the year. Canadian customers of the model will receive a special version of the new edition of the legendary Chronograph I timepiece. Features such as the edition number and wheel-shaped winding rotor underline the connection to the 911 Edition 50Y Porsche Design.
The base vehicle, a 911 T 2.4 Targa from 1972, was in a poor condition and was missing some parts. While this would normally be a tricky start to a restoration project, on this occasion it was not important for the planned modifications. The Porsche Classic experts completely upgraded the engine and chassis to the spec of the S version. The top-of-the-range model in its day, its engine had a displacement of 2,341 cc, which generated 190 PS at 6,500 rpm, and was equipped with mechanical fuel injection.
In tribute to Ferdinand Alexander Porsche, this one-of-a-kind vehicle features the same colours as the legendary Chronograph I watch that he designed in 1972, with black dominating both the exterior and interior. Classic side stripes with a Platinum satin finish and integrated Porsche Design lettering adorn the flanks. As a special highlight, the Targa roll bar has also been lasered in a Platinum satin finish – a new interpretation of the brushed stainless steel of the original classic model. The Targa lettering is finished in matte black. Like the special edition model, the grille on the rear engine cover features a ‘Porsche Design 50th Anniversary’ badge with a reproduction of F.A. Porsche's signature.
The base vehicle, a 911 T 2.4 Targa from 1972, was in a poor condition and was missing some parts. While this would normally be a tricky start to a restoration project, on this occasion it was not important for the planned modifications. The Porsche Classic experts completely upgraded the engine and chassis to the spec of the S version. The top-of-the-range model in its day, its engine had a displacement of 2,341 cc, which generated 190 PS at 6,500 rpm, and was equipped with mechanical fuel injection.
In tribute to Ferdinand Alexander Porsche, this one-of-a-kind vehicle features the same colours as the legendary Chronograph I watch that he designed in 1972, with black dominating both the exterior and interior. Classic side stripes with a Platinum satin finish and integrated Porsche Design lettering adorn the flanks. As a special highlight, the Targa roll bar has also been lasered in a Platinum satin finish – a new interpretation of the brushed stainless steel of the original classic model. The Targa lettering is finished in matte black. Like the special edition model, the grille on the rear engine cover features a ‘Porsche Design 50th Anniversary’ badge with a reproduction of F.A. Porsche's signature.
